See Recent Case Studies
Conversion-Focused Brand Refresh
Led a full brand refresh for a major optical retailer, balancing marketing with conversion goals.The redesigned UI and navigation drove significant lifts in key eCommerce metrics—most notably, a surge in PDP traffic that reshaped our digital strategy.
Revenue Increase through Strategic UX Enhancements
As the lead designer, I was personally responsible for redesigning National Vision’s online exam scheduling experience—their top-converting KPI—to boost conversions and align with revenue goals.Strategic UX updates and A/B testing led to a 100 bps lift—driving an estimated $5.5M in added annual revenue.
Complex Product Configuration Wizard
Redesigned a complex lens selection wizard, turning a frustrating process into an intuitive, high-value user experience.The improved logic and UX clarity led to fewer order errors, reduced cart abandonment, and a measurable lift in average order value.
Mobile App Design and Development
Launched Nation Vision’s first mobile app to boost contact lens reorders and mobile engagement.Led cross-functional design and dev team through strategy, prototyping, and UI delivery—resulting in increased reorders and a new marketing channel.
Online Vision Test Prototype
Designed and prototyped one of the first fully online vision tests, allowing patients to renew their prescriptions using only a smartphone, mirror, and voice commands.This innovation helped retain customers while laying the groundwork for future telehealth services.